Tell Me What You Eat And I Will Tell You Who You Are

Conscious consumerism is the term of these days. Type it into Google and you will be confronted with hundreds and thousands of ways to make a positive impact on the world. You appreciate the discussion but don’t want to be involved? That’s okay. If you don’t ignore it.

Something is rotten in the state of Denmark.

It was in my module “Consumption and Consumer Culture” that I realised how much power we, as consumers, actually have. And it was one documentary that showed me the drastic consequences of this power in the hands of people that are not aware of it. Like I was. Like you are, maybe.

We need to learn how to consume consciously and sustainably. Or do we have a second earth in the cellar?

The matter is meat consumption. And the problem is not just animal suffering.

  • animal agriculture is responsible for up to 91% of Amazon destruction (1-2 acres of rainforest are cleared every second)
  • 82% of starving children live in countries where food is fed to animals, and the animals are eaten by western countries (even though we are currently growing enough food to feed 10 billion people!)
  • animal agriculture is responsible for 20%-33% of all fresh water consumption in the world today (1/3!)
  • livestock and their by-products account for 51% of all worldwide greenhouse gas emissions

I have been vegetarian for over a dozen years now and consider it as one of the best decisions so far. Still, reading these figures, it doesn’t seem enough.

“Each day, a person who eats a vegan diet saves 1,100 gallons of water, 45 pounds of grain, 30 sq. ft. of forested land, 20 lbs CO2 equivalent, and one animal’s life.”

It is our responsibility to take this bull by its horns. The planet won’t be patient with us forever.

Cows in Nature

Appearances can be deceiving.

Images Source: pixaby.com

Suiting Up For The Internet? Meet Netiquette, The Online Etiquete

In today’s world there are rules for everything. Rules that tell us how to eat properly, how to dress properly, how to behave properly… online, offline, anywhere, anytime. It was in my “Writing for New Media” lecture that I became aware of the dimension of this issue – and that I should definitely improve my knowledge of the newest “netiquettal” trends out there.

Because cyber communities consist of real human beings

As Jenny Preece writes in her article about online etiquette, “one person’s clever joke is another person’s offensive insult”. The anonymity of the exponentially expanding internet allows for more uninhibited behaviour than in actual face-to-face situations. Thus, online etiquette is necessary, even though people are not looking each other in the eyes while communicating.

Generally, it doesn’t make a difference for me if I communicate with people that are commanding respect online or offline. While common sense and experience have taught me the basic internet etiquette, I realised that some behavioural patterns reveal themselves to me intuitively. A friend of mine wrote an interesting anecdote about contact she had with a lecturer via email and her discovery about the online etiquette that underlines its complexity.

Nevertheless, it is true that I sometimes talk to people online in a way that I would never address them if we were having an actual face-to-face conversation. In that sense, I want to be more careful in the future. Netiquette means respect. And respect should always be the basis of all communication, no matter how important the other person is or if he is physically present or not.

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The Moment When You Turn Into A Personal Brand

What do Coca-Cola, Apple and You have in common? It is this one question from my lecture on “Interaction, Relationships and Networks” that inspired me to make my mind up about something I’ve never really considered important – personal branding.

Well, the answer is pretty straightforward. Just like an iPhone or a bottle of Coke, our chances in the market depend on how we market ourselves. Just as Apple or Coca-Cola represent strong brands in their respective industries, so should we while hunting for jobs.

  • What do I stand for?
  • How do I want to be seen by possible employers?
  • How am I selling myself?

It is time for some reflection on core values, strengths and an increasingly demanding labour market. I am happy about the incentive and the insight that reflection is not only important inside university. How academic it might feel, this is true life. I know I tend to forget that while sitting inside these big walls.

To dive into the topic this guide about How to build your personal brand has helped me a lot as well as Peter Montoya’s book The Personal Branding Phenomenon. Everything I learned in this lecture is definitely going to help me for future job applications.

Maybe it could help you, too!

Image: pixabay.com

 

Gettin’ It Right With That Copyright

The world is full of words. And when you want to publish yours, you’d better make sure they really are your own. A lesson I’ve learned in life and in a recent lecture on Intellectual Property in my “Writing for New Media”-module.

Yes, I admit, I was surprised by the complexity of this topic. How many different types of properties and rights there are! Copyright is just the beginning of what seems a long way to mastering the legal world of intellectual property – a way I need to go as I am considering becoming a professional writer in the area of marketing.

Thanks to the clearly structured presentation it was easy for me to dive into the lecture, but I figured out quite quickly that more work is needed on my part to make the most of it. Work and a lot of writing, as it is all about finding the right balance.

What do I mean by that?

Sometimes, when I am in the state where my writing is flowing, it is difficult to find the small limit between my own creativity and ideas that I like but are not my brainwork. Thus, my best bet is to confront myself with real life situations, because having a perfect knowledge of the theory is sometimes not enough. Being in these situations, it is in moments of crisis and doubt when only theory can help that I begin to truly understand its application.

So, more writing it is! Awareness of the copyright matter is what will help me to improve upcoming work in first instance. It is the main thing I take from this lecture. I want my work to be unique? Then I should use a resource nobody has access to: my head.

 

new-ideas

Light up the dark, idea, old friend

Images: pixabay.com