The Moment When You Turn Into A Personal Brand

What do Coca-Cola, Apple and You have in common? It is this one question from my lecture on “Interaction, Relationships and Networks” that inspired me to make my mind up about something I’ve never really considered important – personal branding.

Well, the answer is pretty straightforward. Just like an iPhone or a bottle of Coke, our chances in the market depend on how we market ourselves. Just as Apple or Coca-Cola represent strong brands in their respective industries, so should we while hunting for jobs.

  • What do I stand for?
  • How do I want to be seen by possible employers?
  • How am I selling myself?

It is time for some reflection on core values, strengths and an increasingly demanding labour market. I am happy about the incentive and the insight that reflection is not only important inside university. How academic it might feel, this is true life. I know I tend to forget that while sitting inside these big walls.

To dive into the topic this guide about How to build your personal brand has helped me a lot as well as Peter Montoya’s book The Personal Branding Phenomenon. Everything I learned in this lecture is definitely going to help me for future job applications.

Maybe it could help you, too!

Image: pixabay.com

 

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Gettin’ It Right With That Copyright

The world is full of words. And when you want to publish yours, you’d better make sure they really are your own. A lesson I’ve learned in life and in a recent lecture on Intellectual Property in my “Writing for New Media”-module.

Yes, I admit, I was surprised by the complexity of this topic. How many different types of properties and rights there are! Copyright is just the beginning of what seems a long way to mastering the legal world of intellectual property – a way I need to go as I am considering becoming a professional writer in the area of marketing.

Thanks to the clearly structured presentation it was easy for me to dive into the lecture, but I figured out quite quickly that more work is needed on my part to make the most of it. Work and a lot of writing, as it is all about finding the right balance.

What do I mean by that?

Sometimes, when I am in the state where my writing is flowing, it is difficult to find the small limit between my own creativity and ideas that I like but are not my brainwork. Thus, my best bet is to confront myself with real life situations, because having a perfect knowledge of the theory is sometimes not enough. Being in these situations, it is in moments of crisis and doubt when only theory can help that I begin to truly understand its application.

So, more writing it is! Awareness of the copyright matter is what will help me to improve upcoming work in first instance. It is the main thing I take from this lecture. I want my work to be unique? Then I should use a resource nobody has access to: my head.

 

new-ideas

Light up the dark, idea, old friend

Images: pixabay.com