What do Coca-Cola, Apple and You have in common? It is this one question from my lecture on “Interaction, Relationships and Networks” that inspired me to make my mind up about something I’ve never really considered important – personal branding.
Well, the answer is pretty straightforward. Just like an iPhone or a bottle of Coke, our chances in the market depend on how we market ourselves. Just as Apple or Coca-Cola represent strong brands in their respective industries, so should we while hunting for jobs.
- What do I stand for?
- How do I want to be seen by possible employers?
- How am I selling myself?
It is time for some reflection on core values, strengths and an increasingly demanding labour market. I am happy about the incentive and the insight that reflection is not only important inside university. How academic it might feel, this is true life. I know I tend to forget that while sitting inside these big walls.
To dive into the topic this guide about How to build your personal brand has helped me a lot as well as Peter Montoya’s book The Personal Branding Phenomenon. Everything I learned in this lecture is definitely going to help me for future job applications.
Maybe it could help you, too!